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World Vision Launches National Campaign to Rally American Support in the Fight Against Global AIDSCampaign to help turn the tide against AIDS to stop in Washington D.C.
What: World Vision is launching THE HOPE INITIATIVE, an unprecedented nationwide campaign to educate and mobilize millions of individuals from both the Christian community and the general public around the HIV/AIDS crisis. World Vision, based in Federal Way, Washington, is asking Americans to join together to care for AIDS orphans, widows and other vulnerable children affected by AIDS. With events taking place in 15 cities, World Vision will:
- Educate Americans about the plight of tens of millions of individuals affected by AIDS around the world, especially orphans and vulnerable children;
- Encourage Americans to contact their member of Congress to support funding for President Bush’s $15 billion AIDS initiative;
- Encourage the public and church congregations to join with World Vision by supporting their work combating AIDS -- work that has created results and hope for hundreds of communities in places most impacted by the AIDS pandemic in the developing world.
Who:
Richard Stearns, president of World Vision
Stearns joined World Vision in 1998 after serving as a senior executive and later president of Lenox for more than 10 years. Each year Stearns speaks to audiences in the U.S. and around the world about the importance of caring for the world’s poorest families and children.
Local events:
World Vision will be hosting events in Washington D.C. June 11-12, including:
- A Policy Forum for evangelical Christian leaders on June 11 from 8 a.m. – 5 p.m. at the Holiday Inn on the Hill 415 New Jersey Ave NW, Washington, D.C.
- A local pastor’s breakfast on June 12 at 8 a.m. at The National Press Club Ballroom, 529 14th NW, Washington, D.C.
- A donor dinner at 6:30 p.m. at the Ronald Regan Center, Pavillion Room, 1300 Pennsylvania Ave. NW, Washington, D.C., with featured speaker, Tony Campolo
National events:
World Vision’s Hope Initiative is an integrated communications campaign that will reach millions of Americans in 2003. Highlights include:
- The Washington DC summit bringing Christian leaders together with White House and Congressional leaders to discuss HIV/AIDS and support funding for President Bush’s $15 billion AIDS initiative.
- A 15-city "Hope Tour" featuring awareness events with World Vision senior spokespeople, AIDS experts and well-known Christian musicians.
- A national concert tour this spring featuring the best-selling Christian group 4-Him and other artists in more than 30 cities.
- Advertising campaign in select markets with specific calls to action for Americans to respond to the AIDS pandemic.
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