World Vision Media Relations Manager
New York, NY (October 5, 2012) — On Saturday, September 29, the Global Poverty Project (GPP) hosted the Global Citizen Festival on the Great Lawn of New York's iconic Central Park. A crowd of 60,000 gathered for the Global Citizen Festival, which celebrated achievements made toward ending extreme poverty in this generation, and it featured performances by Neil Young with Crazy Horse, Foo Fighters, The Black Keys, Band of Horses and K’naan, with a surprise performance by John Legend.
World Vision was one of the supporting non-profit partners of the Global Citizen Festival, produced by Goldenvoice /AEG Network LIVE and delivered by AEG Digital Media. It was timed to create awareness around the UN General Assembly in New York, when world leaders convened to discuss the Millennium Development Goals and make commitments to end extreme poverty.
During the Festival, non-profit partners announced a total of $1,314,700,000 in commitments that will support crucial anti-poverty initiatives. World Vision announced it will raise $14.5 million for advocacy to reduce child and maternal mortality rates. This commitment is part of World Vision’s global $1.5 billion Child Health Now campaign to end preventable childhood deaths.
“As evidence of the success of the Global Citizen Festival, our voice is a powerful tool that can directly save lives and accelerate progress for issues like maternal and child health. We believe that empowering mothers to use their own voices is part of that solution,” said Adam Taylor, World Vision’s Vice President of Advocacy. “That is why we are committing $14.5million to advocacy efforts in the developing world that will give mothers and communities the tools to hold their own governments accountable; every mother deserves the proper care and support for a safe childbirth.”
The Global Citizen Festival was part of the Global Citizen Campaign, a social media and live-event campaign to urge world leaders to act towards ending extreme poverty in this generation. Tickets for the concert were earned through the Global Citizen platform. Through the platform, the Global Poverty Project aimed to motivate a generation to take 100,000 actions against poverty by the end of September. As of September 30, the website has received more than 3.8 million page views, registered 76,253 global citizens who took 696,979 actions through the platform that ranged from sharing posts on Facebook and Twitter to watching videos and signing petitions.
“Through the Global Citizen Platform, we had over 10,000 people sign our Child Health Now petition, and millions of people were made aware of the challenging health issues facing mothers and their children around the world,” said Taylor.
At the Festival, World Vision also invited people to join the first Global Week of Action happening November 13-20, which will mobilize people across the globe to come together in support of the millions of children at risk of illness or death from preventable causes like malaria, diarrhea and malnutrition. The goal is to target decision makers with one simple message: “All children have the right to survive to five.”
To learn more about Child Health Now and the Global Week of Action, go to ChildHealthNow.org.
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About World Vision:World Vision is a Christian humanitarian organization dedicated to working with children, families, and their communities worldwide reach their full potential by tackling the causes of poverty and injutice. We serve the world's poor — regardless of religion, race, ethnicity or gender. For more information on their efforts, visit WorldVision.org/press or follow them on Twitter at @WorldVisionNews
About the Global Poverty ProjectThe Global Poverty Project is an international education and advocacy organization working to catalyze the movement to end extreme poverty. An Australian grown project, The Global Poverty Project creates campaigns with the purpose to increase the number and effectiveness of people taking action to end extreme poverty, with the vision of a world without extreme poverty, within a generation. Join the conversation on Facebook, follow @TheGPP and visit: http://www.globalpovertyproject.com.