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Announcements at the Global Citizen Festival total more than $1.3 billion in commitments toward ending extreme poverty


The Great Lawn in Central Park rocked by music and a movement to end extreme global poverty

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World Vision Media Relations Manager
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Amelia Gingold
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New York, NY (October 2, 2012) — On Saturday, September 29, 2012, the Global Poverty Project (GPP) hosted the Global Citizen Festival on the Great Lawn of New York's iconic Central Park. The Global Citizen Festival, which celebrated achievements made towards ending extreme poverty in this generation, featured performances by Neil Young with Crazy Horse, Foo Fighters, The Black Keys, Band of Horses and K'naan, with a surprise performance by John Legend.

Sixty-thousand people joined the socially conscious musicians, celebrities, leading NGO partners, dignitaries and philanthropists while millions viewed online. The Festival made history as the largest syndicated music charity webcast and broadcast, supported by Vividas, VEVO, YouTube, AOL/Huffington Post, Yahoo!, VH1.com and NYTimes.com. Television partners included AXS TV, Palladia, Globo Brazil and Fuse. Short films were shown throughout the event, produced by Discover the Journey and narrated by Blair Underwood, Rachel Brosnahan, Whoopi Goldberg, and America Ferrera.

During the Festival, GPP initiated four calls to action for concert-goers and at-home viewers to become global citizens: signing up at www.globalcitizen.org; urge Obama and Romney to explain their plan to fight extreme poverty at www.takeaction2012.org; call for the end of polio by signing the petition at theendofpolio.org and join GPP's Live Below the Line 2013 campaign at www.livebelowtheline.com.

The Global Citizen Festival was part of the Global Citizen Campaign, a social media and live-event campaign to urge world leaders to act towards ending extreme poverty in this generation. Tickets for the concert were earned through the Global Citizen platform (www.globalcitizen.org). Through the platform, The GPP aimed to motivate a generation to take 100,000 actions against poverty by the end of September. As of September 30, the website has received more than 3.8 million page views, registered 76,253 global citizens who took 696,979 actions through the platform that ranged from sharing posts on Facebook and Twitter to watching videos and signing petitions.

Produced by Goldenvoice /AEG Network LIVE and delivered by AEG Digital Media, the Global Citizen Festival was timed to create awareness around the UN General Assembly in New York, when world leaders convened to discuss the Millennium Development Goals and make commitments to end extreme poverty. During the Festival, supporting non-profit partners announced a total of $1,314,700,000 in commitments that will support crucial anti-poverty initiatives. They include:

  • The Half the Sky Movement will raise $167.5 million for women's empowerment through a coalition of 15 NGO partners,
  • The U.S. Fund for UNICEF will raise $500 million by 2015 to fight for the survival and development of children,
  • charity: water will raise $100 million by 2015 for clean drinking water, 100% of which will directly fund water project costs in the field,
  • World Vision will raise $14.5 million for advocacy to reduce child and maternal mortality rates
  • World Food Program USA committed $15 million towards reducing childhood malnutrition in Central America,
  • Global Partnership for Education will raise $500 million to help 5 million children in crisis and conflict areas get in school and learn,
  • Malaria No More will raise up to $1.5MM to expand life-saving health education programs in central Africa,
  • The Earth Institute will mobilize $21million for food security throughout the Horn of Africa,
  • Earth Day Network commits $10 million to plant 10 million trees over 5 years around the world,
  • Pencils of Promise will generate a movement of 500,000 actions toward education for all.

Hugh Evans, CEO and co-founder of The Global Poverty Project said, "The Global Citizen Festival was beyond our greatest expectations. But the hard work has just begun. We need everyone in America to see themselves as Global Citizens and be part of the ongoing call for more and better aid, fairer trade and good governance for our world."

While many of these organizations intend to raise funds to support their individual causes every year, the Global Citizen Festival served as a high profile event to turn internal funding goals into public commitments. The Global Citizen platform is designed to hold these organizations accountable for following through with the commitments that were announced on stage at Saturday night's event.

The Global Citizen campaign drove incredible amounts of action around extreme poverty issues in the lead up to the Festival and at the Festival itself. People around the world learned more about the issues, shared content through social media, signed petitions and made donations to causes that they were newly impassioned around. Working with its partners, The Global Poverty Project built the movement offline as well as online. "Donor governments have consistently told us they want to hear from their constituents that they favor resources being spent on ending extreme poverty, including ending polio. The Global Citizen platform ignites a global movement, encouraging tens of thousands of people around the world to easily voice their support for children everywhere being free from polio and other vaccine-preventable diseases. Engaging the broader public on these issues is critical if we're going to succeed in helping all children, no matter where they live, lead healthy, productive lives," said Melissa Covelli, Senior Program Officer, The Bill & Melinda Gates Foundation.

Global Poverty Project drove their NGO partners to reach far above and beyond what they had already planned. The platform offered by the Festival as well as the monitoring and evaluation plan that will be implemented by the Global Poverty Project will hold these organizations accountable to achieve these ambitious new commitments in the coming years.

Bob Prouty, Head of Global Partnership for Education (GPE) said, "We applaud the organizers of the Global Poverty Project for mobilizing a growing movement of young people to be actively engaged in reducing poverty. Using the megaphone of this wonderful concert to announce these pledges will help hold NGOs and governments accountable for their promises. Our pledge was part of the Global Partnership for Education's recently completed strategic plan. Now that it is in the public domain, our partners can collaborate with Global Poverty Project and other groups to make sure we all work together to help children in areas of conflict and humanitarian emergencies get an education."

A spokesman from Half the Sky commented, "Because of the platform offered by the Global Citizen Festival, 15 of our partner non-profit organizations declared bold commitments to achieve incredible outcomes for women and girls living in extreme poverty. The Global Citizen platform drove new and incredible attention to issues facing women and girls around the world. The coalition of 15 NGOs representing the Half the Sky Movement announced $167.5 million in new commitments."

The Festival's impact in mobilizing public opinion in support of life-saving interventions has been acknowledged at the highest level. Calling for more urgency to the final phase of polio eradication at the UN last week, Australian Prime Minister Julia Gillard said the Global Citizen Festival was "a fantastic display from civil society."

In a statement made on what's next to come for the Global Citizen campaign Evans said "The GPP team have an exciting announcement in partnership with a major American rock band in October/November. The movement to end extreme poverty is going to continue to grow from here."

Guests of the Festival included: Katie Couric, Jeffrey Sachs, Chelsea Clinton, Selena Gomez for U.S. Fund for UNICEF, John Legend, Jake Gyllenhaal, Sophia Bush for Pencils of Promise, Olivia Wilde for Half the Sky Movement, Colin Hanks, Lauren Bush Lauren for World Food Program, Katharine McPhee for Malaria No More, Erin Heatherton, Petra Nemcova, Karolina Kurkova, Carol Alt, Quddus, Michelle Trachtenberg, among others.

Global Citizen will continue to serve as a permanent platform and provide on-going information and announcements for action that can lead to lasting change. Visit www.globalcitizen.org to learn more and take action to end extreme poverty.

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About World Vision:
World Vision is a Christian humanitarian organization dedicated to working with children, families, and their communities worldwide reach their full potential by tackling the causes of poverty and injutice. We serve the world's poor — regardless of religion, race, ethnicity or gender. For more information on their efforts, visit WorldVision.org/press or follow them on Twitter at @WorldVisionNews

About The Global Poverty Project:
The Global Poverty Project is an international education and advocacy organization working to catalyze the movement to end extreme poverty. An Australian grown project, The Global Poverty Project creates campaigns with the purpose to increase the number and effectiveness of people taking action to end extreme poverty, with the vision of a world without extreme poverty, within a generation. Join the conversation on Facebook, follow us on Twitter @TheGPP and visit: www.globalpovertyproject.com.

Annex:

Global Citizen Festival Supporters:
The Festival was produced by Goldenvoice, and was generously supported by a range of Foundations, private donors and businesses. The Pratt Foundation, Bill & Melinda Gates Foundation, and Capital for Good, provided generous support for Global Citizen and the Global Citizen Festival. Sumner Redstone Foundation provided critical funding that allowed the Festival to move forward. Other sponsors included David Leppan and Billionaire.com, Nur Khan Sessions, Fedex, Square, Eventbrite, Alternative Apparel, Time Out New York, Clear Channel Communications, FC Barcelona and the FC Barcelona Foundation.

Principal Partners:
World Food Program USA, Rotary International, Pencils of Promise, Malaria No More, US Fund for UNICEF, Half the Sky Movement, Earth Institute, World Vision, Global Partnership for Education, Earth Day Network.

Associate Partners:
Catapult, Vitamin Angels, charity: water, Kidnected World, Rainforest Foundation,






HOPE Campaign, Afghan Institute of Learning, Opportunity International, Apne Aap Women Worldwide,
Fistula Foundation, Futures Without Violence, International Rescue Committee, Kashf Foundation,
Population Council, CARE, The Voice Project, Room to Read, Save the Children, Shining Hope for Communities, Somaly Mam Foundation, Tostan, Women of Vision, Women's World Banking.

Commitment Details:
All NGO commitments made at the Global Citizen Festival were entirely new commitments, not broadcast in any other forum before September 29, 2012. They will all have significant impact on the world's poor within the next five years. The GPP will monitor and evaluate the progress on these commitments by meeting with the organizations six months post‐Festival to look into progress on meeting accountabilities. The GPP team will generate a post‐Global Festival review document to evaluate progress of NGO partners in meeting commitments and accomplishments to date at one year post‐Festival, Two Year post‐Festival and Five Year post‐Festival increments.

For more information about the commitments, please visit the Global Poverty Project website at www.globalpovertyproject.com, or the Global Citizen platform.

Breakdown of the Calls to Action:

  1. Become a Global Citizen — The Global Citizen Platform is a tool to amplify and unite a generation's call for justice. It's a place to learn and take action to bring an end to extreme poverty. Learn how to become a global citizen at www.globalcitizen.org.
  2. @Barack Obama and @MittRomney — A campaign aimed to encourage President Barak Obama and Governor Mitt Romney to explain their plan to fight extreme poverty. Learn more at www.takeaction2012.org.
  3. The End of Polio — Ending polio is an important stepping stone on the road to ending extreme poverty. Join the movement calling on world leaders to fund global efforts to wipe out this debilitating and sometimes deadly disease. Sign the petition calling for the end of polio at theendofpolio.org.
  4. Live Below the Line 2013 — Live Below the Line is a global campaign aimed at changing the way people think about poverty by challenging everyday people to eat and drink on the equivalent of $1.50 a day, the extreme poverty line, for 5 days. In 2012 over 20,000 people took part in the challenge. Learn more at www.livebelowtheline.com.




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