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World Vision’s mobile multimedia experience brings the story of a Tanzanian village to Austin, TX

  • Local communities can experience the day-to-day struggles and triumphs of one African village’s life and how World Vision’s support has made a difference

Media contact:

Gardi Wilks
708.434.5006

Austin, TX (March 7, 2013) – Creative Arts Group, Bethany United Methodist Church and Riverbend Church in Austin are hosting the World Vision Experience, a new, innovative and high-tech mobile experience that transports visitors to the country of Tanzania through multimedia. There, visitors will experience life through the eyes of local children and families all inside an expandable semi-truck. As the truck tours the country, local communities will receive an experiential look at global need and be provided with a simple, proven way to respond through World Vision. Through multiple tablet-based technologies and state-of-the-art cinematography, the sights and sounds of Africa come alive as visitors journey toward hope and discover how they can make a lasting difference for one child.

Experiential tours and equipment provider, MRA partnered with World Vision to bring the story of one African village to life inside a 90’ x 40’ semi-truck exhibit. The Ride to Kisongo includes eight modules where visitors can experience a different aspect of life and history in Tanzania. They’ll be escorted by Babayetu, a World Vision sponsored child who guides them through the village discussing the problems of the past, the significant progress his town has enjoyed in recent years, the continuing challenges they face, and the exciting opportunities he and his family see for the future, thanks to ongoing support.

In addition to the Ride to Kisongo, the Creative Arts Group will be hosting A Night of Film, Music and Inspiration at Zilker Hillside Theater as a gift to South by Southwest (SXSW) attendees and the Austin community. This interactive concert will feature musical acts 1211, Ed Kowalczyk, Glen Phillips, Ramy Antoun, Chris Pierce, Sara & The Spark and Sergio Andrade who will join together to score three inspiring films. This free event will benefit World Vision and the Ride to Kisongo will be on-site for event attendees to visit.

A Night of Film, Music and Inspiration at Zilker Hillside Theater

Presented by Creative Arts Group

Tuesday, March 12




3:30 p.m. – 9:30 p.m.

Bethany United Methodist Church

Wednesday, March 13 – Sunday, March 17

Wednesday: 5 p.m. - 8 p.m.

Thursday – Saturday: 12 p.m. - 7 p.m.

Sunday: 9 a.m. - 5 p.m.

Riverbend Church

Wednesday, March 20 – Thursday, March 21

12 p.m. – 7 p.m.

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About World Vision
World Vision is a Christian relief, development, and advocacy organization dedicated to working with children, families, and their communities worldwide to reach their full potential by tackling the causes of poverty and injustice. For more information on their efforts, visit WorldVision.org/press or follow them on Twitter at @WorldVisionNews

About MRA
MRA experiential tours and equipment is a premier supplier of mobile experiential tour solutions. While many companies have recently included mobile event marketing as an add-on to their core services, MRA has been a pioneer in the industry for 25 years. MRA is headquartered in a state-of-the-art facility in suburban Detroit, Michigan housing not only Corporate Sales, Marketing, Logistics and Account Service Departments, but also Trailer Manufacturing, Engineering and Fabrication Services. It's truly a "one-stop-shop" business philosophy that translates into a higher level of service for MRA's clients. To learn more, visit www.gomra.com.