Camping Labor Day weekend? Mosquitoes may invade more than your tent as leading Wi-Fi provider partners with End Malaria campaign

Federal Way, WA, September 3, 2009—As campers flock to the outdoors this Labor Day weekend, they may be surprised when mosquitoes show up on their computer screen as well as outside their tent.

Vacationers in 775 campgrounds across 48 states will see a 30-second video prior to accessing the Internet, featuring a buzzing noise, information about malaria, and the opportunity to donate a bed net to protect a child in Africa.

Through a limited-time partnership, World Vision and NomadISP are joining forces to reduce the incidence of illness and death caused by malaria. NomadISP, a large wireless service provider for the recreational industry, has donated the space to Christian humanitarian organization World Vision in an effort to raise awareness about malaria. Additionally, NomadISP is matching up to 5,000 bed net purchases.

“It’s NomadISP’s privilege to utilize our national video network and corporate resources to assist in the fight of this tragic, yet solvable epidemic,” stated NomadISP CEO, Kelly Hogan.

World Vision, which works in 63 malaria-endemic countries, launched its End Malaria campaign last year in part to help raise support for distributing bed nets throughout Africa and elsewhere in the world.

“Mosquitoes are a nuisance to campers here in the United States, but in parts of the world plagued with malaria, a mosquito bite can be a death sentence,” said Kelli Day, World Vision’s advocacy manager.

Though both preventable and treatable, malaria is one of the leading causes of death for children under 5 in the developing world, resulting in some 850,000 child deaths per year. World Vision’s End Malaria campaign aims to contribute to a 75 percent reduction in malaria cases, with the end goal of nearly zero preventable malaria deaths by 2015.

Campers will be able to donate as little as $6 to provide two bed nets to protect children and families from malaria.

For more information please visit www.EndMalaria.org and www.NomadISP.com.


World Vision is a Christian relief and development organization dedicated to helping children and their communities worldwide reach their full potential by tackling the causes of poverty. We serve the world’s poor - regardless of a person’s religion, race, ethnicity or gender. For more information, please visit www.worldvision.org/press.