Hasbro, Inc. to Participate in National Day of Service & Remembrance

Team Hasbro volunteers to be joined by Rep. Patrick Kennedy

WHAT: Hasbro, Inc. (NYSE:HAS) and its employees will commemorate the National Day of Service and Remembrance by helping serve families across the globe and across the street. September 11th was officially recognized as a National Day of Service and Remembrance for the first time when President Obama signed the Edward M. Kennedy Serve America Act this past April. Team Hasbro, the company’s employee volunteer program, will turn the main hallway at Hasbro’s headquarters into an assembly line to benefit and serve World Vision and Birthday Wishes, two of its partner organizations.

One piece of Hasbro’s service project involves the assembly of 500 Caregiver Kits for World Vision, one of the world’s largest humanitarian relief organizations. Team Hasbro is also assisting Birthday Wishes, an organization whose mission is to bring birthday parties to children living in homeless shelters, by building “Birthdays in a Box.” These boxes include everything needed for a homeless shelter to host a birthday party for the children residing there - from cake mix and candles to goodie bags and party hats.

WHO: Rep. Patrick J. Kennedy, Dolph Johnson, Hasbro’s SVP of Global Human Resources, Lisa Vasiloff, executive director and cofounder of Birthday Wishes, Dana Buck, Kits Initiative Team Director for World Vision and Team Hasbro volunteers.

WHEN: Friday, September 11, 2009
Noon - Event Kick-off with remarks from Rep. Kennedy, Dolph Johnson, Lisa Vasiloff and Dana Buck
12:30 to 2 p.m – assembly of Caregiver Kits and Birthday in a Box kits.

WHERE: Hasbro, Inc.’s headquarters, 1027 Newport Avenue, Pawtucket, R.I.

About Hasbro, Inc.

Hasbro, Inc. (NYSE:HAS) is a worldwide leader in children’s and family leisure time products and services with a rich portfolio of brands and entertainment properties that provides some of the highest quality and most recognizable play and recreational experiences in the world. As a brand-driven, consumer-focused global company, Hasbro brings to market a range of toys, games and licensed products, from traditional to high-tech and digital, under such powerful brand names as TRANSFORMERS, PLAYSKOOL, TONKA, MILTON BRADLEY, PARKER BROTHERS, CRANIUM and WIZARDS OF THE COAST. Hasbro’s philanthropic efforts reflect this mission by providing gifts of "hope, play, and a helping hand" through the Hasbro Childrenšs Fund and other initiatives aimed to help children worldwide. Come see how we inspire play through our brands at http://www.hasbro.com. (C) 2009 Hasbro, Inc. All Rights Reserved


World Vision is a Christian relief and development organization dedicated to helping children and their communities worldwide reach their full potential by tackling the causes of poverty. We serve the world’s poor - regardless of a person’s religion, race, ethnicity or gender. For more information, please visit www.worldvision.org/press.