Jedidiah Clothing and Bulldog Drummond Partner with World Vision, Announce Apparel Collection for Japan

Jedidiah and Bulldog Drummond Collaborated on Designs for Eight-Piece T-shirt Collection to Raise Funds for World Vision’s Efforts in Japan

San Diego, March 21, 2011--Jedidiah, a humanitarian-based fashion brand, has collaborated with Bulldog Drummond, an innovation and design company, on an eight-piece T-shirt collection to raise money to help fund World Vision’s efforts in Japan. Each T-shirt is priced at $20, with $15 of each sale being donated to World Vision.

“World Vision is already the beneficiary of our Spring and Summer 2011 collections,” explains Kevin Murray, CEO of Jedidiah. “We have been so impressed by their work in Japan over the past week and wanted to use our resources to be a part of their efforts.”

“World Vision and Jedidiah are both partners of Bulldog Drummond,” says Shawn Parr, The Guvner and CEO of Bulldog Drummond. “We're honored to have the opportunity to use our design thinking, partnerships and channels of communication to raise additional dollars that will aid in the restoration and repair of Japan.”

World Vision has deployed an assessment team to northern Japan from Tokyo led by a Japanese emergency response manager with experience in Haiti, Pakistan, Myanmar and the 2004 Indian Ocean tsunami. This team reached the city of Sendai within 48 hours of the devastating quake and Fukushima on Tuesday, and is coordinating with local government officials and partner organizations to determine how to start relief operations to support children and their families. World Vision has appealed for $10 million globally for its Japan response.

The organization is providing blankets, bottled water, and other life essentials to the communities most affected by this disaster. In addition, as conditions stabilize in the area, World vision will begin to provide “Child-Friendly Spaces” that offer psycho-social support for children affected by disasters, and allows them to resume normal childhood activities and experience structure and security that are often lost during emergency situations.

The collection is available at www.Jedidiahusa.com and in select retailers.

About Jedidiah-- Made For Good
Jedidiah’s mission is to use apparel sales as a vehicle to provide care, support and financial resources to those in need. Through seasonal partnerships with non-profits, the clothing artistically connects fashion to social causes so everyone can make a measurable difference in the world. For regular updates, exclusive invites and sales, you can follow Jedidiah on their blog, Facebook ,Twitter or at www.Jedidiahusa.com

About Bulldog Drummond
Bulldog Drummond is an innovation and design consultancy headquartered in San Diego. Clients and partners have included Starbucks, Diageo, Jack in the Box, Adidas, MTV, Nestle, Pinkberry, American Eagle Outfitters, IDEO, Virgin, Disney, Nike, Mattel, CleanWell, The Honest Kitchen, and World Vision. For more information, visit www.BulldogDrummond.com

About World Vision
World Vision is a Christian humanitarian organization dedicated to working with children, families, and their communities worldwide reach their full potential by tackling the causes of poverty and injustice. We serve the world's poor -- regardless of religion, race, ethnicity or gender. For more information on their efforts, visit WorldVision.org/press or follow them on Twitter at @WorldVisionNews.