Unwrap a better tomorrow with meaningful, charitable gifts

SEATTLE, 26 October 2011 — Most people think holiday gifts are meant to be wrapped with a bow, but the truth is that more than 800,000 people around the world were impacted by gifts last year through World Vision's Gift Catalog that didn’t come with decorative paper or ribbon.

“The holiday season provides the perfect opportunity to honor a loved one and give a gift that has real-life implications on a family in need,” said Traci Coker, World Vision Gift Catalog national director. “As little as $16 can feed a family in the US for a day or put a smile on the face of a young child by replacing their makeshift banana leaf ball for a real soccer ball.”

The catalog offers more than 250 gifts online and in the print version ranging in price from $16 to $39,000. These gifts can be purchased in the name of a family member, teacher, co-worker or child, including many affordable items under $50. Gifts available include, but are not limited to:

• Goats ($75): One of the most popular gift items because its milk provides protein for children and the surplus can be sold. More than 20,000 goats were purchased last year.
• Feed a family in the US for a day ($16): Here in the United States, 1 in 5 children lives in poverty. Gift givers can help restore hope to families that have been struck by disaster, homelessness or job loss.
• A child’s education ($32): Supplying school fees, textbooks, paper and pencils will help a child reach their full potential.
• Beehive ($150): Beekeeping is a sustainable, year-round way to generate income and is a great source of nutritious, medicinal honey and beeswax.
• Traditional water well ($13,700): A well can provide more than 2,800 gallons of fresh water every day – enough for up to 300 people – for years to come.

The best part about these gifts is that they are self-sustainable. For example, goats given to communities in Africa are purchased in Africa. This allows transformational community development within the most poverty-stricken villages. The gifts can also sometimes double or even triple, as shown in the box below on the right (The World Vision Difference).

World Vision has also designed a way for donors to see these self-sustainable gifts in action in real time through “The True Spirit of Christmas Tour.” For the third consecutive year, World Vision staff will be traveling across the world this December to see the impact that goats, sheep and other gifts have on families and children. Donors can follow “The True Spirit of Christmas” on Facebook at www.facebook.com/truespiritofchristmas.

Since the Gift Catalog was introduced in 1996, its popularity as a gift-giving medium has grown with more than $32 million in purchases made last year. World Vision hopes to reach $34 million this year. After purchasing a Gift Catalog item, the person whose name the gift was given in receives a special card describing the gift and its impact. Donors can also receive free handmade gifts such as ornaments from Nairobi and jewelry from Thailand with a cash contribution to the Maximum Impact Fund.

To order from World Vision’s Gift Catalog, visit www.worldvisiongifts.org. To order by phone or to request a print catalog, call toll-free at (888) 511-6511.

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About World Vision:
World Vision is a Christian humanitarian organization dedicated to working with children, families and their communities worldwide to reach their full potential by tackling the causes of poverty and injustice. World Vision serves all people, regardless of religion, race, ethnicity or gender. Visit www.worldvision.org/press.

Product photos and interviews are available upon request. Contact Megan Moriarity at 708-434-5006 or email megan@wilkspr.com.