Weyerhaeuser Diaper Drive 2012

Federal Way, Washington (20 April, 2012) — Weyerhaeuser hosted on their first annual Diaper Drive with World Vision this year and raised over 400,000 diapers for babies in need throughout the U.S, Listed below are the media hits from Diaper Drive.

Weyerhaeuser senior leaders have a play date with babies for Operation Diaper Drive — WeyerhaeuserTV, 14 March 2012

Weyerhaeuser and World Vision launch unique diaper drive — WeyerhaeuserTV, 23 February 2012

Operation Diaper Drive is a partnership project between Weyerhaeuser and World Vision to collect and deliver disposable diapers to North American families in need. About one in three mothers struggle to provide their babies with diapers, which are not typically covered under social safety-net programs. Working together, both companies will help close this gap by inspiring employees and community members to donate diapers throughout the month of March. World Vision will then deliver the diapers to local areas with the greatest need using their existing distribution system. This important cause aligns well with Weyerhaeuser's Cellulose Fibers business, which uses a renewable resource to produce biodegradable fluff pulp that is used in a range of absorbent hygiene products.

In the News

VIDEO: Weyerhaeuser, World Vision diaper drive (Federal Way KOMO, 18 April 2012)

Media Hits

National Diaper Drive: donate a diaper and help a baby — International Business Times,17 March 2012
As a common American mom, struggling to meet her basic needs of life, obviously, grocery will win. This does not mean that diapers are not important. However, unable to afford the high cost of diapers and the large number of diapers needed daily (6-10), moms prefer to keep their babies in wet, dirty diapers for extended periods of time.

Diaper Drive a hit at Weyerhaeuser — InformationWeek, 21 March 2012
Anyone who has had to look after a baby knows how expensive diapers can be, and a local company is doing what it can to help out.

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About World Vision:
World Vision is a Christian humanitarian organization dedicated to working with children, families, and their communities worldwide reach their full potential by tackling the causes of poverty and injustice. We serve the world's poor — regardless of religion, race, ethnicity or gender. For more information on their efforts, visit WorldVision.org/press or follow them on Twitter at @WorldVisionNews