A: In some cases you may not need to establish or sign a Donation or Charitable Sales Agreement with World Vision. To proceed without a legal agreement you must adhere to the following requirements:
A: Use of the logo does not indicate or create any endorsement, approval, sponsorship, or affiliation of a product by World Vision. World Vision will have no obligation to advertise or promote your product in any of its communications or materials.
A: Charitable Sales Promotion occurs when a company or individual promotes or advertises the sale of a product by telling potential consumers that part of their purchase will go to World Vision. Charitable sales promotions can be structured in countless ways and may, for example, take the form of an in-store promotion, a direct mail coupon program, or a solicitation made on packaging or on a website.
These types of promotions are regulated, not only by general laws and regulations applicable to advertising, but under charitable solicitation laws. Such regulations provide protection of the charity and protection for the consumer/donor.
Companies that may not have traditionally engaged in such promotions frequently are surprised to learn of the broad regulations which apply to solicitations that raise funds for World Vision. Approximately 20 states regulate this activity, with specific requirements that may be difficult to meet and often require legal advice or support.
In addition, the BBB and other regulatory or consumer protection agencies have similar requirements, and World Vision certifies that we are in compliance in order to retain their support or endorsement.
A: Co-branding with other non-profits (e.g., churches, musicians, youth organizations, bike and running races, public charities, non-profit manufacturers of consumer goods): Logo on programs, T-shirts, signs, posters, advertisements, web pages, educational materials, stickers, product packaging, and tags.
Co-branding with Corporations ( (e.g., for-profit manufacturers of consumer goods including but not limited to record companies, music distributors, publishing companies, retail book stores, for-profit manufacturers of consumer goods, retail grocery stores): Logo on programs, T-shirts, signs, posters, advertisements, web pages, books, educational materials, stickers, CDs, press releases, product packaging, and tags.
The above are just some examples. When in doubt, send us your request.
A: Yes, when appropriate, we do enter into these agreements. However such agreements should only be set forth when you (the seller) is fully prepared and able to meet all the regulation requirements. When this occurs, both parties (you and World Vision) are required to enter into a legally binding agreement prior to any announcement.