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Photo Credit: Don Losure

Panama Hats
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Clark Gable wore one in Gone With the Wind. Peter O’Toole just bought one. They’re Panama hats. They’re called Panama hats because people wore them while building the Panama Canal. But the best Panama hats come from Ecuador where weavers will spend three-months making just one hat. They can cost thousands of dollars, but most of that money goes to the retailers, not the weavers. A retired US advertising executive says he has a plan to create more demand for the hats and pay the best hat weavers a decent wage. It’s a combination designed to get more money for the weavers. Mary Stucky reports from the central coast of Ecuador.
This story was produced with support from the W.K. Kellogg Foundation: www.wkkf.org
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