[vc_row][vc_column width=”2\/3″ offset=”vc_col-sm-offset-2″][vc_column_text]<\/p>\n

8 proven cause marketing methods to effectively grow your business<\/h1>\n
[\/vc_column_text][vc_column_text]Research shows that cause marketing is one of the most effective ways for businesses to increase sales, strengthen brand awareness and loyalty, and inspire employees. World Vision works with hundreds of companies of all sizes to create cause marketing campaigns that align with their goals. No matter what industry you’re in, we can help increase your bottom line while also helping children and families break the cycle of poverty.<\/p>\n
Here are our top eight cause marketing methods:[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column width=”2\/3″ offset=”vc_col-sm-offset-2″][vc_column_text]<\/p>\n

1. The “Proud Supporter”<\/strong><\/h3>\n
This is the easiest way to become a cause marketing partner with World Vision. Simply give a donation of any size, fill out a quick application<\/a> with some basic information about your business, and you’ll receive permission to use our logo. This means you can promote your business as a “proud supporter” of World Vision to attract more customers who share our values. If you want, you can even combine this method with any of the others listed below.<\/p>\n
**80 percent of consumers are willing to buy a product from an unknown brand if the brand has strong social or environmental commitments.* <\/strong><\/em><\/p>\n
Example: Tekmessage’s Facebook page<\/a>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column width=”2\/3″ offset=”vc_col-sm-offset-2″][vc_column_text]<\/p>\n
2. Donation with purchase<\/strong><\/h3>\n
If you want to stand out from competitors, partnering with World Vision can help differentiate you as the socially-conscious choice. By giving a percentage or dollar amount per sale of your goods or services, you can help children and families in need, while attracting more customers.<\/p>\n
When given the choice between similarly priced items, 90 percent of U.S. shoppers are likely to switch to a cause-branded product. <\/em><\/strong><\/p>\n*
Example: Denver Mattress[\/vc_column_text][vc_single_image image=”2090″ img_size=”full” alignment=”center”][\/vc_column][\/vc_row][vc_row][vc_column width=”2\/3″ offset=”vc_col-sm-offset-2″][vc_column_text]<\/p>\n
3. Donation with coupon redemption <\/strong><\/h3>\n
Get customers more engaged with your brand by introducing a new touchpoint. Using this approach, you offer coupons to customers, and when a coupon is redeemed, it triggers your donation to World Vision. The advantages of this method include both attracting new customers and building loyalty with regulars.<\/p>\n
More than 88 percent of consumers say they’ll be more loyal to companies that contribute to social issues.<\/em><\/strong><\/p>\n*
Example: Mr. Freezy[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column width=”2\/3″ offset=”vc_col-sm-offset-2″][vc_single_image image=”2091″ img_size=”full” alignment=”center” css=”.vc_custom_1539026626711{margin-top: -15px !important;}”][\/vc_column][\/vc_row][vc_row][vc_column width=”2\/3″ offset=”vc_col-sm-offset-2″][vc_column_text]<\/p>\n
4. Dual incentive method<\/strong><\/h3>\n
When you adopt the dual incentive approach to cause marketing, you reward customers with a promotional offer after they donate to World Vision or sponsor a child. The offer is up to you, and could include a donation match or a discount for your service or product. By rewarding customers after they give, you prove that your business cares about more than just the bottom line — and increase your brand perception at the same time.<\/p>\n
84 percent of consumers say they seek to purchase responsible products whenever possible. <\/em><\/strong><\/p>\n*
Example: Thirty-One Gifts Giving Tuesday partnership<\/a>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column width=”2\/3″ offset=”vc_col-sm-offset-2″][vc_column_text]<\/p>\n
5. Customer action<\/strong><\/h3>\n
Customer action cause marketing invites customers to get directly involved through donating products or hosting a fundraising event for World Vision. Then your business can match their donations with company funds. How you promote giving and what cause you support is up to you.<\/p>\n
71 percent of millennials and 63 percent of all adults are hopeful business will take the lead to drive social progress.<\/em><\/strong><\/p>\n
Example: The Bartell Drugs School Tools promotion<\/a>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column width=”2\/3″ offset=”vc_col-sm-offset-2″][vc_column_text]<\/p>\n
6. Customer pledge drives<\/strong><\/h3>\n
Holding a pledge drive can rally your customers around funds you’ve already pledged to give. Pledge drives generate urgency by creating a deadline and framing it as a race. They also create buzz around your giving and strengthen customer ties to your business as you band together to help children and families break the cycle of poverty.<\/p>\n
81 percent of consumers say they want to purchase responsible products, but don’t know where to find them.*<\/strong> <\/em><\/p>\n
Example: Royal Caribbean’s campaign for Hurricane Irma and Maria <\/a>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column width=”2\/3″ offset=”vc_col-sm-offset-2″][vc_column_text]<\/p>\n**
7. Buy one, give one (BOGO) method <\/strong><\/h3>\n
Buy one, give one is becoming increasingly popular with socially-conscious consumers who desire to do good through their purchasing habits. When you pledge to donate a product for each product sold, it’s persuasive proof that your brand is the more socially responsible option.<\/p>\n
55 percent of consumers are willing to pay more for products and services from companies committed to positive social and environmental impact.*
\n<\/strong>
\n<\/em>Example: WeWOOL’s business model<\/a>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column width=”2\/3″ offset=”vc_col-sm-offset-2″][vc_column_text]<\/p>\n
8. Customer-directed donation<\/strong><\/h3>\n
This puts the power of corporate social responsibility (CSR) in customers’ hands. To participate, create a list of organizations that are important to you, including World Vision. Then let your customers decide how your donation is distributed among your favorite causes. It’ll increase their engagement and boost your image through word-of-mouth as a supporter of charitable causes.<\/p>\n
93 percent of consumers associate a positive brand image with CSR initiatives.<\/em><\/strong><\/p>\n
Example: Toril Sells Houses and their “GIVE BACK BIG MISSION 2018”<\/a>[\/vc_column_text][vc_single_image image=”2092″ img_size=”full” alignment=”center”][\/vc_column][\/vc_row][vc_row full_width=”stretch_row_content_no_spaces”][vc_column][vc_row_inner css=”.vc_custom_1537985510763{background-color: #f6f6f6 !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}”][vc_column_inner width=”2\/3″ offset=”vc_col-sm-offset-2″][vc_column_text css=”.vc_custom_1539026899650{margin-top: -15px !important;}”]<\/p>\n
Together with partners like you, we’ve impacted the lives of over 200 million vulnerable children by tackling the root causes of poverty.<\/h2>\n
[\/vc_column_text][vc_column_text]Join World Vision as a cause marketing partner today — in whatever way works for you. Simply fill out the form<\/a> and we’ll provide you with logos and resources to help run your promotion. Plus, if your fundraising goal is $25,000 or more, our reps can provide expert insights and personalized support to help make your campaign a success. We’re looking forward to working with you.[\/vc_column_text][vc_btn title=”REGISTER” align=”center” link=”url:https%3A%2F%2Fwww.worldvision.org%2Fcorporate%2Fways-to-partner%2Fcause-marketing%2Fcm-partner-registration%2F|||”][vc_empty_space height=”50″][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row][vc_column][vc_empty_space][\/vc_column][\/vc_row][vc_row][vc_column width=”5\/6″ offset=”vc_col-sm-offset-1″][vc_row_inner][vc_column_inner][vc_column_text]<\/p>\n
*Stats taken from the 2015<\/a> and 2017 Cone Communications CSR Studies and the 2014 Nielsen Doing Well By Doing Good Study<\/a><\/p>\n
World Vision is a Christian humanitarian organization dedicated to working with children, families, and their communities worldwide to reach their full potential by tackling the causes of poverty and injustice. We serve all people, regardless of religion, race, ethnicity, or gender.<\/p>\n
[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row]<\/p>\n<\/div><\/body><\/html>\n","protected":false},"excerpt":{"rendered":"
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