{"id":2306,"date":"2018-12-27T18:55:27","date_gmt":"2018-12-27T18:55:27","guid":{"rendered":"https:\/\/www.worldvision.org\/corporate\/?p=2306"},"modified":"2020-06-14T23:09:07","modified_gmt":"2020-06-14T23:09:07","slug":"year-end-giving-benefits","status":"publish","type":"post","link":"https:\/\/www.worldvision.org\/corporate\/2018\/12\/27\/year-end-giving-benefits\/","title":{"rendered":"How Year-End Giving Can Benefit Your Business AND Families in Need"},"content":{"rendered":"\n

[vc_row][vc_column offset=”vc_col-md-offset-1 vc_col-md-10″][vc_column_text]As the year ends, it’s time to start thinking about tax write-offs. Giving to a trustworthy nonprofit<\/u><\/a> is a time-honored way to do good while balancing your books before the new year. The most savvy companies strategically use year-end giving as a tax write-off and<\/em> as a way to increase their brand recognition. How? By turning their donation into a matching gift.<\/p>\n

How matching gifts work<\/strong><\/p>\n

Matching gifts come in lots of shapes and sizes, but they all share a few things in common. You tell customers that you’re matching their gifts to World Vision, for a certain period of time, and probably up to a certain amount. You keep track of how many customers make gifts eligible for a match, and make your donation at the end of the promotion. Specifics like the timeframe, the maximum amount you match, and other details are all up to you.<\/p>\n

How matching gifts influence consumers<\/strong><\/p>\n

Since many customers are also thinking about giving to charities at the end of the year, December is a great time to showcase your company’s corporate social responsibility (CSR) efforts. When you leverage your year-end donation as a matching gift, you can double your impact while strengthening your brand’s image in customers’ eyes. Plus, customers are looking for a good deal, even when they give, so your matching donation tells them that their gift will be twice as effective.<\/p>\n

A 2016 report by the Big Give, Charities Trust, and RBS* found that:<\/p>\n