When devastating tornadoes hit Alabama in 2011, Weyerhaeuser, a company with a strong culture of giving back, wanted to help. Working with World Vision, they quickly engaged their employees to raise money for Hygiene Kits — emergency response kits filled with basic supplies for disaster survivors.
Employee support was overwhelming, and they swiftly exceeded their goal. After seeing the impact of this act of compassion, the team at Weyerhaeuser was determined to do more.
Fluff pulp — the absorbent material in disposable diapers — is one of Weyerhaeuser’s many and varied products, and diapers are a high-need item in World Vision’s U.S. programs. Upon learning of the need, Weyerhaeuser launched “Operation Diaper Drive.” Rallying their employees in nearly 50 locations nationwide, the company again surpassed their goal, collecting 412,000 diapers, $12,000 in cash, and the joy and energy of a workforce united for a cause.
Since then, Weyerhaeuser has funded and hosted additional World Vision Kit Build events, assembling SchoolTools backpacks and more Hygiene Kits, including events to benefit those impacted by Hurricane Sandy in 2012.
Weyerhaeuser employee groups have also volunteered at World Vision’s Seattle/Tacoma product warehouse.
The World Vision and Weyerhaeuser partnership is a win-win, providing tangible opportunities to give back, as well as help and hope to hundreds of children and families across the United States.