For the first 3,100 donations made to World Vision on Giving Tuesday, December 2, Thirty-One Gifts will match each donation with the gift of a tote filled with hygiene supplies for a U.S. woman or girl in need.
It’s easy to get caught up in the shopping frenzy of Black Friday and Cyber Monday.
It’s also easy to forget about the very real poverty that exists here in the United States and its impact on the most vulnerable, particularly women and girls.
This Giving Tuesday — a day dedicated to giving back, after Cyber Monday — World Vision and Thirty-One Gifts are coming together to make a difference in the lives of U.S. women and girls in poverty.
The poverty rate for U.S. women remains at historically high levels, according to 2013 U.S. Census Bureau data. One in three women in America are living in or close to poverty.
This year, a unique partnership between World Vision and Thirty-One Gifts — a direct-selling company focused on personalized totes, purses, home organization solutions and more — will bring support to women and girls in need across the United States.
For each of the first 3,100 donations made to World Vision on Giving Tuesday, Thirty-One Gifts will donate a Hope Kit tote filled with essential hygiene supplies such as a toothbrush, shampoo, hairbrush, and soap.
These practical gifts will help women and girls in dire straits get back on their feet as they work toward better days.
Thirty-One Gifts independent sales consultants have assembled nearly 8,000 Hope Kits, with plans to pack thousands more.
Some Hope Kits were distributed at God’s Ranch, a safe home near Tacoma, Washington, for women escaping abuse and addiction.
“I came here with nothing,” explained Michelle. “I didn’t have anything with me but the clothes I was wearing and a brush.”
In addition to meeting tangible needs, heart-felt messages from volunteers included in the kits offer encouragement and hope.
“That touched my heart and it means a lot,” Michelle said with teary eyes as she reads her note.
“Before I knew God, I didn’t know love at all,” said Jessie, another recipient, upon receiving her kit and reading her note. “I know now that I’m a strong, loved woman.”