- “One Gallon Here Gives One Gallon There” makes major impact in first year
BRIGHTON, Colo. – Watermill Express, the nation’s largest drive-up pure drinking water and ice company, together with World Vision, announced today that their combined efforts in the first year of a new cause marketing program have resulted in providing more than 100 million gallons of clean water to the developing world.
Through the “One Gallon Here Gives One Gallon There,” program, for every gallon of water sold at a Watermill Express drive-up station, Watermill Express made a donation to World Vision to provide a gallon of water in the developing world.
“We are proud to support World Vision’s work in bringing clean water to the most vulnerable,” said Lani Dolifka, CEO and co-founder of Watermill Express. “It’s a milestone with World Vision and an indication that when we work together we can change the course of people’s lives in powerful ways.”
The need for clean water in many parts of the developing world remains an immediate crisis. Each day, nearly 1,000 children in developing countries under the age of five die from water borne illness. With “One Gallon Here Gives One Gallon There” Watermill Express has been a crucial component in World Vision’s efforts to provide water to children and their communities that are in desperate need.
“The Watermill Express program to donate a gallon of water in the developing world for every gallon purchased in their U.S. kiosks has been critical in helping World Vision achieve our goal of reaching one new person with clean water every 10 seconds,” said Greg Allgood, vice president of water for World Vision.
Furthermore, Watermill Express is a co-founder of Clean Water Here, which is raising awareness about the importance of safe drinking water domestically through the largest social media campaign in U.S. history. Clean Water Here is on its way to generating a social media voice of more than 500 million and will feature posts from celebrities like Sting, Pink, Maroon 5, Pitbull and Pharrell Williams, among others — who will lend their social voice on UN World Water Day, March 22, 2017. Additional information about “Clean Water Here” can be found online at www.cleanwaterhere.org.
About Watermill Express
Watermill Express is the largest drive-up pure drinking water and ice company in the nation and the green alternative to prepackaged water. Watermill Express customers reuse their own clean containers to reduce pollution from single-use plastic water bottles. The brand’s Waterocks® Ice is now available at select locations. Call 1-800-487-9643 for more information or visit watermillexpress.com.
About World Vision
World Vision is a Christian humanitarian organization conducting relief, development, and advocacy activities in its work with children, families, and their communities in nearly 100 countries to help them reach their full potential by tackling the causes of poverty and injustice. World Vision serves all people regardless of religion, race, ethnicity, or gender. For more information, visit www.WorldVision.org/media-center/ or on Twitter @WorldVisionUSA.
About Clean Water Here
Clean Water Here promotes the need for safe drinking water in the United States and abroad. Research indicates that out-of-date plumbing, sometimes over 100 years old is delivering water through pipes that often leak contaminants into the water. In addition, old-fashioned water treatment facilities may not always address 21st-century contaminants like pesticides, industrial chemicals and arsenic. So who is most likely to be drinking this water that is known to cause disease? The poorest and most vulnerable among us. For more information, visit www.cleanwaterhere.org.