NEW YORK, NY (March 23, 2016) – The Water Now clean water campaign to celebrate UN Water World Water Day generated a global social media voice (Twitter, Facebook and Google+ followers) that topped 753 million people. Supporters included UN Water, Sesame Street, Lady Gaga, Pitbull, Alicia Keys, Pharrell Williams, Maroon 5, Justin Bieber, Ryan Seacrest, Jennifer Hudson, Jason Derulo, Meghan Trainor, Nick Jonas, Foster the People, Juanes, Jason Mraz, Robin Thicke, Natasha Bedingfield, Pentatonix, 5 Seconds of Summer and more.
Created by leading philanthropic producer David Clark, CEO of David Clark Cause, Water Now is the largest celebration of UN World Water Day, a day supported by the 193 member states of the United Nations. “The campaign is proud to support World Vision, the largest and most effective long-term supplier of clean water in the developing world.” said Clark.
As part of the Water Now initiative to support the life saving work of World Vision water in Kenya and Honduras, a unique partnership has been created with Clean Water Here, an organization that promotes clean water in the United States. With founding partner Watermill Express, which maintains 1,300 kiosks that dispense clean affordable water around the country, every time someone buys a gallon of water at one of their participating locations, a gallon of clean water will be donated on their behalf to a person in need in the developing world via World Vision.
“On behalf of World Vision water, I’d like to thank UN Water, the celebrities and the public for their generous support so we can continue our work providing people in need with the clean water they deserve.” said Dr. Greg Allgood, vice president of water at World Vision. “I’d also like to thank Watermill Express for their generous support via their ‘1 gallon here gives 1 gallon there’ initiative.”
For a complete list of Water Now supporters visit www.CauseFlash.org
United Nations World Water Day:
World Water Day has been observed on March 22 since 1993 when the United Nations General Assembly declared March 22 as “World Day for Water” and is coordinated by UN-Water. The UN and its 193 member mations devote this day to implementing UN recommendations and promoting concrete activities within their countries regarding the world’s water resources. In addition to the UN Member States, a number of NGOs promoting clean water leverage World Water Day as a time to focus public attention on the critical water issues of our era.
Water Now is a Cause Brand created by David Clark to raise funds and awareness so people can have access to clean water. The first Water Now social-media initiative in 2015 that promoted United Nations World Water Day and supported World Vision water, was the largest clean water social-media campaign in history with an overall social media voice that topped one billion. For more information visit www.CauseFlash.org.
World Vision is a Christian humanitarian organization dedicated to working with children, families, and their communities worldwide to reach their full potential by tackling the causes of poverty and injustice. World Vision serves all people regardless of religion, race, ethnicity, or gender. For more information, please visit Media Center.
Cause Flash is a digital platform created by David Clark Cause that is devoted to aggregating the social media voices (Twitter, Facebook and Google+ followers) of dignitaries, celebrities, charities, brands and the public at large, so large scale social media campaigns can be launched instantly. By harnessing talent and technology to rally people around important causes that deserve immediate attention, Cause Flash elevates the human condition by inspiring and empowering people to donate funds and their own social media voices to address some of the greatest challenges of our time. For more information visit www.causeflash.org.
Clean Water Here:
Founded by Watermill Express and David Clark Cause, Clean Water Here promotes the need for clean, affordable drinking water in the United States. Research indicates that out-of-date plumbing, sometimes over 100 years old is delivering water through pipes that often leak contaminants into the water. In addition, old-fashioned water treatment facilities may not always address 21st-century contaminants like pesticides, industrial chemicals and arsenic. So who is most likely to be drinking this water that is known to cause disease – the poorest and most vulnerable among us. Clean Water Here is dedicated to educating the public about sustainable alternatives for clean, affordable water. For more information visit www.cleanwaterhere.org.
Watermill Express is the largest drive-up pure drinking water company in the U.S. and the green alternative to prepackaged water. Watermill Express customers reuse their own clean containers to reduce pollution from single-use plastic water bottles. Founded in 1984, Watermill Express has supported numerous causes focused on children and families. For every 5 gallons of water purchased at participating locations in 2016, Watermill Express will donate $0.01 to World Vision. For more information visit www.watermillexpress.com.
David Clark Cause:
Cause Flash, Water Now and Clean Water Here creator David Clark is the CEO of David Clark Cause (DCC). For over two decades David Clark has been creating and producing cause-related initiatives across all disciplines and media channels. Noted for the quality of his groundbreaking ideas, David creates cause brands that leverage the iconic stature and cultural currency of world-renowned individuals and organizations. Select initiatives include the “46664” HIV/AIDS brand for President Nelson Mandela, and the “Flash Flood For Good“ social-media campaign announced by President Bill Clinton and launched to over one-half billion people from the 2013 Clinton Global Initiative to raise awareness and funds for clean water. For more information, visit www.DavidClarkCause.com and on Twitter @DC_Cause.
About World Vision:
World Vision is a Christian humanitarian organization conducting relief, development, and advocacy activities in its work with children, families, and their communities in nearly 100 countries to help them reach their full potential by tackling the causes of poverty and injustice. World Vision serves all people regardless of religion, race, ethnicity, or gender. For more information, please visit www.WorldVision.org/media-center/ or on Twitter @WorldVisionUSA.
Social media voice tops 753 million people in support of UN World Water Day to provide clean water to those in need via World Vision.