Social media campaign for clean drinking water launches at Clinton Global Initiative Annual Meeting
Media Contact :
September 23, 2013
Media Contact :
September 23, 2013
What do President Bill Clinton, Morgan Freeman, Justin Bieber, Scarlett Johannson and Ozzy Osbourne have in common? They are among the people using their social media channels to encourage their followers to support the Flash Flood for Good campaign.
Flash Flood for Good is a three-day social media call to action to raise awareness and funds for children to receive clean water, a Clinton Global Initiative Commitment to Action. Participants are encouraged to donate $10 — either online or through a mobile device — to provide clean drinking water to a child for a year.
Chelsea Clinton will officially launch Flash Flood for Good during her remarks at the Clinton Global Initiative Annual Meeting in New York. For the next three days, a number of celebrity endorsers have committed to posting multiple messages on their social networks.
World Vision is the exclusive beneficiary of the funds generated through the campaign, which will support water projects in Rwanda, Myanmar and Ethiopia. Procter & Gamble will work with World Vision to provide clean drinking water in each of these countries through P&G’s water purification packets, which transform dirty and dangerous water into clean drinking water within 30 minutes.
Celebrity advocates invite the public to visit and join www.flashfloodforgood.org so they can swell the tide for Flash Flood for Good by adding their digital voice to the call to action. Every person who donates their social media channels during the three-day campaign can help positively impact the lives of children urgently in need of clean, safe drinking water.
Already dubbed “We Are The Digital World,” Flash Flood For Good has garnered the support and social media feeds of Justin Bieber, Hugh Jackman, Cristiano Ronaldo, Pitbull, Kevin Bacon, Sky Blu, James Blunt, Blush, Jeff Bridges, Colbie Caillat, Celine Dion, Hilary Duff, Melissa Etheridge, Morgan Freeman, The Game, Whoopi Goldberg, Bob Guiney, Arsenio Hall , LL Cool J, Scarlett Johansson, Juanes, Dave Koz , Drew Lachey, Nick Lachey, Cyndi Lauper, Florida Georgia Line, Alana Lee, Limp Bizkit, Austin Mahone, Matthew McConaughey, Mac Miller, Ozzy and Sharon Osbourne, Psy, Megadeth, Rowdy Roddy Piper, Alejandro Sanz, Jeff Timmons, Robin Thicke, Rob Thomas, Louis Van Amstel, 98 Degrees and others.
Flash Flood for Good is expected to reach more than 400 million people across various social networks. This initiative will focus the attention of global leaders, NGOs, academics, celebrities, private sector partners, corporate brands and the general public on the need for clean drinking water worldwide.
Nearly 2,000 children die each day from diarrhea caused by unsafe water — more than killed by HIV/AIDS and malaria combined.
In just the last two years, World Vision has quadrupled its capacity to provide clean water in the developing world, making it the largest non-profit, non-governmental provider of clean water in rural areas worldwide.
World Vision now reaches a new person with clean drinking water every 30 seconds.
The scaling up is part of World Vision’s “For Every Child” campaign, which will reach more than 6 million people with clean water, spending $400 million in a five-year period. Water is one critical element of World Vision’s comprehensive, holistic development program.
In August, President Clinton and Chelsea Clinton visited a World Vision project in Rwanda for a first-hand look at the P&G water purification packets and the transformative effect of World Vision’s development program.
About the Clinton Global Initiative
Established in 2005 by President Bill Clinton, the Clinton Global Initiative (CGI), an initiative of Bill, Hillary & Chelsea Clinton Foundation, convenes global leaders to create and implement innovative solutions to the world’s most pressing challenges. CGI Annual Meetings have brought together more than 150 heads of state, 20 Nobel Prize laureates, and hundreds of leading CEOs, heads of foundations and NGOs, major philanthropists, and members of the media. To date CGI members have made more than 2,300 commitments, which are already improving the lives of more than 400 million people in over 180 countries. When fully funded and implemented, these commitments will be valued at $73.5 billion.
CGI also convenes CGI America, a meeting focused on collaborative solutions to economic recovery in the United States, and CGI University (CGI U), which brings together undergraduate and graduate students to address pressing challenges in their community or around the world, and, this year, CGI Latin America, which will bring together Latin American leaders to identify, harness, and strengthen ways to improve the livelihoods of people in Latin America and around the world. For more information, visit clintonglobalinitiative.org and follow CGI on Twitter @ClintonGlobal and Facebook at facebook.com/clintonglobalinitiative.
About World Vision:
World Vision is a Christian humanitarian organization conducting relief, development, and advocacy activities in its work with children, families, and their communities in nearly 100 countries to help them reach their full potential by tackling the causes of poverty and injustice. World Vision serves all people regardless of religion, race, ethnicity, or gender. For more information, please visit www.WorldVision.org/media-center/ or on Twitter @WorldVisionUSA.