Water Now 2016 Social Media Voice Tops 140 Million in Support of UN World Water Day

A boy in Burundi receives clean water. PHOTO: World Vision
A boy receives clean water. The World Bank estimates that with the right approaches, extreme poverty could be eliminated by 2030. PHOTO: World Vision

NEW YORK, NY (December 4, 2015) – At its “Strong Women Strong World” event in New York today, World Vision announced that renowned philanthropic producer David Clark would launch Water Now 2016, a global clean water campaign in support of World Vision, coinciding with UN-Water’s World Water Day.

Last year’s Water Now was the largest clean water social media campaign in history, generating a social media voice of more than 1 billion and featuring posts from celebrities like Pharrell Williams, Alicia Keys, Pitbull, Britney Spears, Fergie, Kesha, Nick Jonas, Sia, Ne-Yo, Justin Bieber and One Direction. Beginning today, dignitaries, celebrities and the public are once again encouraged to go to CauseFlash.org to lend their own social media voices to the global Water Now initiative, which again culminates on UN World Water Day (March 22, 2016).

Grammy Award Winners Pitbull, Juanes and Jill Scott, along with Sesame Street, UN Water and renowned authors Joel Osteen and Max Lucado are just a few of the supporters already committed to lending their voices to Water Now 2016. Water Now uses the Cause Flash digital platform to collect and amplify the social media voices (Twitter, Facebook and Google+ followers) of celebrities, dignitaries and the public, so targeted campaigns can be launched instantly. To date, the collective social media voice of Water Now 2016 is more than 140 million people, and growing daily.

“In addition to donating one’s social media followers into the campaign, the public will also be empowered to donate directly to World Vision so we can continue to provide clean water to those who need it most,” said Dr. Greg Allgood, vice president of water at World Vision. “Every donation of $25 will be matched by the generosity of our longtime supporters Dana and David Dornsife in order to provide $50, which is sufficient to provide one person in Africa with access to clean water and all its benefits.”

In addition, a unique partnership has been created with the Clean Water Here cause brand, which promotes clean water in the United States. With founding partner Watermill Express, which maintains over 1,300 kiosks throughout the country that dispense clean affordable water, every time someone buys a gallon of water at one of their participating locations in 2016, they’ll be informed that Watermill Express has donated a gallon of clean water on their behalf to a person in need in the developing world via World Vision.

“As the largest supplier of drive-up, pure drinking water in the United States, we’re honored to partner with Watermill Express and the Clean Water Here cause brand they support, said Water Now Founder David Clark. “Not only are we grateful to Watermill Express and their CEO Lani Dolifka for helping to provide clean affordable water for those in need here at home, through every purchase, people will see a simple message that says ‘1 gallon here gives 1 gallon there.’”

To be part of the Water Now initiative, dignitaries, celebrities and social advocates will tweet and post leading up to UN World Water Day, then on the day itself, and share a Cause Flash link to donate directly to World Vision. It is anticipated that Water Now will again be the largest celebration of UN World Water Day, a day supported by its 193 member states and celebrated around the globe on March 22.

To learn more about the Water Now campaign and how to help World Vision go to causeflash.org.



Water Now:

Water Now is a Cause Brand created by David Clark to raise funds and awareness so people can have access to clean water. The first Water Now social-media initiative is in partnership with United Nations World Water Day and supports World Vision, the leading nongovernmental provider of clean water in the developing world. Led by renowned Entertainment Producer Chantel Sausedo and industry veteran Patrick Menton, celebrities, brands and the public at large lent their support so the initiative achieved an overall social media voice in excess of one billion.  For more information visit www.CauseFlash.org.

Cause Flash:

Created by David Clark, Cause Flash is a digital platform devoted to aggregating the social media voices (Twitter, Facebook and Google+ followers) of dignitaries, celebrities, charities, brands and the public at large, so large scale social media campaigns can be launched instantly.  By harnessing talent and technology to rally people around important causes that deserve immediate attention, Cause Flash elevates the human condition by inspiring and empowering people to donate funds and their own social media voices to address some of the greatest challenges of our time.  For more information visit www.causeflash.org

United Nations World Water Day:

World Water Day has been observed on March 22 since 1993 when the United Nations General Assembly declared March 22 as “World Day for Water” and is coordinated by UN-Water. The UN and its 193 member nations devote this day to implementing UN recommendations and promoting concrete activities within their countries regarding the world’s water resources. In addition to the UN Member States, a number of NGOs promoting clean water leverage World Water Day as a time to focus public attention on the critical water issues of our era.

Clean Water Here:

Founded by Watermill Express and David Clark Cause, Clean Water Here promotes the need for clean, affordable drinking water in the United States. Research indicates that out-of-date plumbing, sometimes over 100 years old is delivering water through pipes that often leak contaminants into the water. In addition, old-fashioned water treatment facilities may not always address 21st-century contaminants like pesticides, industrial chemicals and arsenic. So who is most likely to be drinking this water that is known to cause disease – the poorest and most vulnerable among us. Clean Water Here is dedicated to educating the public about sustainable alternatives for clean, affordable water. For more information visit www.cleanwaterhere.org.

Watermill Express:

Watermill Express is the largest drive-up pure drinking water company in the U.S. and the green alternative to prepackaged water. Watermill Express customers reuse their own clean containers to reduce pollution from single-use plastic water bottles. Founded in 1984, Watermill Express has supported numerous causes focused on children and families. For every 5 gallons of water purchased at participating locations in 2016, Watermill Express will donate $0.01 to World Vision. For more information visit www.watermillexpress.com

David Clark Cause:

Cause Flash, Water Now and Clean Water Here creator David Clark is the CEO of David Clark Cause (DCC). For over two decades David Clark has been creating and producing cause-related initiatives across all disciplines and media channels. Noted for the quality of his groundbreaking ideas, David creates cause brands that leverage the iconic stature and cultural currency of world-renowned individuals and organizations. Select initiatives include the “46664” HIV/AIDS brand for President Nelson Mandela, and the “Flash Flood For Good social-media campaign announced by President Bill Clinton and launched to over one-half billion people from the 2013 Clinton Global Initiative to raise awareness and funds for clean water. For more information, visit www.DavidClarkCause.com and on Twitter @DC_Cause.

About World Vision:
World Vision is a Christian humanitarian organization conducting relief, development, and advocacy activities in its work with children, families, and their communities in nearly 100 countries to help them reach their full potential by tackling the causes of poverty and injustice. World Vision serves all people regardless of religion, race, ethnicity, or gender. For more information, please visit www.WorldVision.org/media-center/ or on Twitter @WorldVisionUSA.

  • Highlights

    • Supporters include Sesame Street, Pitbull, Juanes, Jill Scott and Joel Osteen
    • Last year’s Water Now was the largest clean water social media campaign in history