Water Now 2016 Social Media Voice Tops 203 Million People in Support of UN World Water Day

A boy in Burundi receives clean water. PHOTO: World Vision
A boy receives clean water. The World Bank estimates that with the right approaches, extreme poverty could be eliminated by 2030. PHOTO: World Vision

NEW YORK, NY (February 24, 2016) – The Water Now clean water campaign to celebrate UN Water World Water Day has now generated an overall social media voice (Twitter, Facebook and Google+ followers) of 203 million people. Thanks to the support of UN Water, Sesame Street, Pharrell Williams, Pitbull, Jason Derulo, Meghan Trainor, Patricia Heaton, Natasha Bedingfield, Foster the People, Pentatonix, Joel Osteen, Debbie Macomber and more, this social media campaign to promote the life-saving work of World Vision water will launch on March 10 with an initial social media blitz, and then culminate with a final global barrage of social media posts on March 22 – UN World Water Day.

“I’ve visited villages in Africa and witnessed first hand how World Vision works with communities to transform lives with clean water.” said Patricia Heaton, Emmy winner and co-star of ‘Everybody Loves Raymond.’ “So I’m thrilled to donate my social media voice to support Water Now to benefit the life-saving work of World Vision water.”

In an effort to further promote UN World Water Day and raise funds to support the critical work of World Vision water, the largest supplier of clean water in the developing world today, an exciting Water Now sweepstakes has been created with Captivate.org – where two unique grand prizes will be offered.

The first Grand Prize will be a “Trip of a Lifetime to Kenya,” where a winner and a guest will be whisked away to Kenya on April 16th for a week-long experience in which they’ll witness first hand World Vision’s work to help solve the global water crisis, guided by world renowned water expert Dr. Greg Allgood, vice president of water at World Vision. They will also experience a once in a lifetime thrill by visiting the Ambroseli National Park for a safari where they’ll encounter some of the largest elephants in Africa, and visit with a Maasai community. This grand prize is being sponsored by Watermill Express and its Clean Water Here initiative.

The second grand prize is being sponsored and hosted by Debbie Macomber, the No. 1 New York Times bestselling author with more than 200 million copies of her books in print worldwide. A longtime supporter of World Vision, Debbie will host the winner and a friend to join her in her luxury suite at CenturyLink Field in Seattle to watch one of the most anticipated NFL Games of the 2016 football season – the Seattle Seahawks vs. the Carolina Panthers. The winner will also enjoy VIP field access.  “I’ve seen the amazing impact that World Vision is having on families by providing clean water” said Debbie Macomber.  “I’m thrilled to support Water Now to benefit World Vision’s water efforts and to donate 2 tickets to join me at my suite at CenturyLink Field in the fall.”

All people have to do to enter to win these grand prizes and purchase a host of other unique items – in support of World Vision water, is to go to Captivate.org and enter.

“In addition to donating one’s social media followers into the campaign and entering the sweepstakes to win amazing prizes, every direct donation of $25 will be matched by the generosity of our longtime supporters Dana and David Dornsife in order to provide $50, which is sufficient to provide one person in Africa with access to clean water and all its benefits.” said Allgood.

To be part of the Water Now initiative, all the public has to do is go to CauseFlash.org and lend their own social media voices to the campaign. It is anticipated that Water Now will again be the largest celebration of UN World Water Day; a day supported by its 193 member states and celebrated around the globe on March 22.

To learn more about the Water Now campaign go to CauseFlash.org – and enter the Water Now sweepstakes at Captivate.org.


Water Now:

Water Now is a Cause Brand created by David Clark to raise funds and awareness so people can have access to clean water. The first Water Now social-media initiative in 2015 that promoted United Nations World Water Day and supported World Vision water, was the largest clean water social-media campaign in history with an overall social media voice that topped one billion.  For more information visit www.CauseFlash.org.


Cause Flash:

Cause Flash is a digital platform created by David Clark Cause that is devoted to aggregating the social media voices (Twitter, Facebook and Google+ followers) of dignitaries, celebrities, charities, brands and the public at large, so large scale social media campaigns can be launched instantly.  By harnessing talent and technology to rally people around important causes that deserve immediate attention, Cause Flash elevates the human condition by inspiring and empowering people to donate funds and their own social media voices to address some of the greatest challenges of our time.  For more information visit www.causeflash.org,

About Captivate.org:

Captivate is a unique socially conscious company that began with a dream of creating the ultimate win-win for charities and their donors alike. Its platform gives charities, both local and global, a way to utilize social platforms and the web in general to increase donations while engaging their donors in new ways. To do this, Captivate combines the tiered incentives of today’s crowd funding platforms with the excitement of charity raffles to delight donors and promote greater donations and awareness. For more information visit www.Captivate.org,

United Nations World Water Day:

World Water Day has been observed on March 22 since 1993 when the United Nations General Assembly declared March 22 as “World Day for Water” and is coordinated by UN-Water. The UN and its 193 member nations devote this day to implementing UN recommendations and promoting concrete activities within their countries regarding the world’s water resources. In addition to the UN Member States, a number of NGOs promoting clean water leverage World Water Day as a time to focus public attention on the critical water issues of our era.

Clean Water Here:

Founded by Watermill Express and David Clark Cause, Clean Water Here promotes the need for clean, affordable drinking water in the United States. Research indicates that out-of-date plumbing, sometimes over 100 years old is delivering water through pipes that often leak contaminants into the water. In addition, old-fashioned water treatment facilities may not always address 21st-century contaminants like pesticides, industrial chemicals and arsenic.  So who is most likely to be drinking this water that is known to cause disease – the poorest and most vulnerable among us. Clean Water Here is dedicated to educating the public about sustainable alternatives for clean, affordable water. For more information visit www.cleanwaterhere.org.

Watermill Express:

Watermill Express is the largest drive-up pure drinking water company in the U.S. and the green alternative to prepackaged water. Watermill Express customers reuse their own clean containers to reduce pollution from single-use plastic water bottles. Founded in 1984, Watermill Express has supported numerous causes focused on children and families. For every 5 gallons of water purchased at participating locations in 2016, Watermill Express will donate $0.01 to World Vision. For more information visit www.watermillexpress.com

David Clark Cause:

Cause Flash, Water Now and Clean Water Here creator David Clark is the CEO of David Clark Cause (DCC). For over two decades David Clark has been creating and producing cause-related initiatives across all disciplines and media channels. Noted for the quality of his groundbreaking ideas, David creates cause brands that leverage the iconic stature and cultural currency of world-renowned individuals and organizations. Select initiatives include the “46664” HIV/AIDS brand for President Nelson Mandela, and the “Flash Flood For Good social-media campaign announced by President Bill Clinton and launched to over one-half billion people from the 2013 Clinton Global Initiative to raise awareness and funds for clean water. For more information, visit www.DavidClarkCause.com and on Twitter @DC_Cause.

About World Vision:
World Vision is a Christian humanitarian organization conducting relief, development, and advocacy activities in its work with children, families, and their communities in nearly 100 countries to help them reach their full potential by tackling the causes of poverty and injustice. World Vision serves all people regardless of religion, race, ethnicity, or gender. For more information, please visit www.WorldVision.org/media-center/ or on Twitter @WorldVisionUSA.


  • Supporters include UN Water, Sesame Street, Pharrell Williams, Pitbull, Jason Derulo, Meghan Trainor, Natasha Bedingfield and Foster the People.