STRONG CULTURE, ENGAGED EMPLOYEES: How Ben Greenfield Life models purposeful living


Adventure. Joy. Love. Purpose.

These are some of the guiding principles that infuse the culture at Ben Greenfield Life (BGL). Beginning in 2005 with personal training, a blog, and a podcast, Founder and CEO Ben Greenfield grew his company into what it is today: a holistic and dynamic educational experience for people who want content that encourages them to live an adventurous, joyful, and fulfilling life. With 113 million lifetime podcast downloads and a social media audience of over half-a-million, BGL passionately empowers people to live a bold, purpose-filled, and adventurous life infused with health, hope, happiness, and love.

And the company practices what it preaches. With a constant focus on making a positive impact in the world, BGL has always emphasized giving. Two years ago, the company wanted to expand their impact in bigger and bolder ways.

Enter a partnership with World Vision.

Ben saw the scope and effect World Vision has to empower people to transform their lives and escape extreme poverty, and he knew the work aligned with his vision for the company. The partnership with World Vision has spanned corporate giving to designated funds, matching gifts from employees’ donations, and World Vision Gift Catalog donations. Tom Kingsford, an employee at Ben Greenfield Life, wrote,

“It’s rare to have the opportunity to work somewhere so close-knit that colleagues feel like family. But that’s exactly what working at BGL is. All the while, we get to make a positive impact in the world.”

But the most profound partnership between BGL and World Vision in 2022 was the Global 6K for Water®. “It brought us all to tears,” says Wade Isley, manager of talent, culture, and employee education. “I remember it was pouring rain the day of the race. Many of us carried empty buckets as we ran, hoping to fill them up along the way and carry them back at the end. We wanted to experience what so many people go through in the struggle to find clean water. During the run, we found this fairly clean puddle of water, and tried to gather it into our buckets. But buckets were breaking, or springing holes, and all of us looked around and said, ‘How do people do this every day?’ It really brought home how important our partnership with World Vision is, and the impact we are making together.”

In 2023, Wade says, “We have big strategies to give more.”

It all falls in line with the corporate goals of this forward-thinking company. Their “BHAG (big, hairy, audacious goal)” is to touch 200 million lives through their inspirational content—and to reach $1 million in corporate giving and 10,000 volunteer hours served by their team and partners.

Partnered with World Vision, Ben Greenfield Life is poised to not only meet those goals but exceed them.