For more than two decades, wholesale distributors and manufacturers across the building products industry have gathered at the annual Crystal Vision Award Breakfast during Design & Construction Week to celebrate companies making a meaningful difference by donating product to World Vision. In January 2026, this long-standing event enters a bold new chapter with a new name, a renewed purpose, and bold commitment to families and communities in need here in the U.S.
Welcome to The Storehouse Project.
Why the Name Changed
The decision to evolve the Crystal Vision Awards Breakfast into The Storehouse Project reflects a larger shift in how product donations, in response to this event and other ongoing activities, are transforming communities. For years, the event honored partners who helped World Vision channel building materials, fixtures, tools, and home goods to families recovering from U.S. disasters and economic hardship. But as the scale and sophistication of these efforts grew, it became clear that the awards weren’t just about recognition—they were part of a broader, integrated movement.
The new name draws directly from the idea of a “storehouse”: a place where resources are gathered during seasons of abundance so they can be distributed during times of need. It conveys preparedness, partnership, and purpose—all qualities that reflect the role distributors and manufacturers play in strengthening disaster resiliency across the country.
The rebrand also comes with a greater emphasis on the long-term process of rebuilding communities after natural disasters. The number of $1B+ natural disasters in the U.S. has grown from an average of 3 per year in the 1980s to 23 per year between 2020-2024.
As a leading humanitarian organization, World Vision responds within hours after a disaster, distributing essentials like clean water, shelf stable food, and hygiene kits. But it doesn’t end there. For years after a disaster, World Vision remains involved, providing building materials and other supplies necessary to help families and communities rebuild their homes and their lives.
What The Storehouse Project Does
The Storehouse Project connects companies with World Vision, helping transform excess inventory into critical supplies for rebuilding homes, businesses, and communities after disaster strikes—quickly, safely, and with maximum impact.
Through partnerships with manufacturers, wholesalers, and retailers, World Vision routes donations of doors, windows, flooring, cabinetry, tools, and household essentials to U.S. disaster zones and vulnerable communities. These materials help families rebuild after fires, floods, and hurricanes while also strengthening local nonprofits, churches, and housing organizations long after the headlines fade.
For wholesalers, distributors and retailers, the model is simple and efficient. Excess inventory, discontinued product lines, and customer returns, items that still have tremendous value, are placed where they can rebuild homes and restore hope rather than sit in warehouses or enter liquidation channels. Brand integrity is protected through strict Do-Not-Sell controls, chain-of-custody documentation, and field monitoring. Most importantly, families receive the dignity of quality materials as they work to restore their homes.
Spotlight on the 2026 Event
The Storehouse Project Breakfast will take place February 18th, 2026 from 6:45am to 9am EST at the Rosen Center in Orlando during Design & Construction Week, bringing together leaders from manufacturing, distribution, retail, and industry associations. Attendees can expect an energizing program that combines storytelling, industry insights, and a forward-looking vision for strengthening America’s disaster readiness.
This year’s featured keynote speaker is Billy Bastek, Executive Vice President of Merchandising at The Home Depot. He brings decades of supply chain leadership experience, offering a unique perspective on resilience, corporate responsibility, and how industry partnerships can accelerate community recovery.
In addition to the keynote, the breakfast will include:
- Presentation of The Storehouse Project Awards, recognizing companies whose product donations meaningfully advanced disaster recovery efforts
- A behind-the-scenes look at World Vision’s domestic distribution network
- Stories from the field, highlighting families whose lives were rebuilt with donated building materials
- Networking with peers and industry leaders committed to purpose-driven impact
How to Get Involved
Registration is now open, and all members of the building products community are invited to attend. Whether you are a long-time product donor or exploring partnership for the first time, The Storehouse Project Breakfast offers a powerful look at what happens when industry expertise is put into service of community transformation.
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