World Vision Partner Since 2020
SmartBuyGlasses is one of the world’s largest online eyewear retailers. With more than 10 years of expertise and a presence in 40 countries, SmartBuyGlasses offers a catalog of over 80,000 products from more than 180 brands. The company gives back to the community through its SmartBuy Collection, SmartBuy Readers, and SmartBuy Kids brands. After working with many organizations over the last decade to further their corporate social responsibility (CSR) initiatives, SmartBuyGlasses is partnering with World Vision to deepen that impact.
In early 2020, as they witnessed the toll the pandemic was taking on the world, especially the most vulnerable communities, SmartBuyGlasses was ready to amplify their CSR with bigger and more compelling goals. That’s why partnering with World Vision’s healthcare programs in developing countries made sense. “As it is one of the most renowned global charities that supports children, we knew that this specific partnership would take our charitable efforts to the next level. After careful consideration of many social projects, we selected the mother and child program in Zambia to combine our expertise and passion to make a notable impact,” says Julia Ritchie, head of CSR. “In 2022, social initiatives should be at the forefront of the e-commerce industry, and we are happy to have a role in driving this much-needed change.”
With a goal to reach 40,000 women and children in Zambia through World Vision healthcare programs, SmartBuyGlasses has adopted a “buy one, help one” model for their SmartBuy Collection line. In 2021, they promoted the partnership on Mother’s Day and Giving Tuesday, in particular, raising awareness for the health needs of moms and kids in Zambian communities. Through the initiative, they were able to support nearly 5,000 women and children with access to healthcare in 2021 alone.
Aligning their business goals with CSR goals has propelled the company to take even further steps for children and more change they’ve seen, the more they’ve been inspired to press forward with giving back. “When we see our efforts in action, it gives even more meaning to our mission and makes us proud,” Ritchie adds.
“As a global company, we have our sights set on global initiatives. By identifying areas of the world that need our support and providing resources in the best ways we can,” says Ritchie, “we feel that we can be an industry leader with initiatives that have the power to change lives. We hope that our customers feel empowered when they give back to the community, and every time they put on their SmartBuy Collection eyewear it can serve as a reminder of the real impact that they helped create.”