Cause Marketing

Increase sales within helping children in poverty

Access free tools and comprehensive support to launch your own cause marketing campaign.

Companies like yours are increasing sales and improving customer loyalty through cause marketing with World Vision, all while making a difference in the lives of children and families in poverty.

Cause Marketing

Increase sales within helping children in poverty

Access free tools and comprehensive support to launch your own cause marketing campaign.

Companies like yours are increasing sales and improving customer loyalty through cause marketing with World Vision, all while making a difference in the lives of children and families in poverty.

The impact on business

Cause marketing can benefit businesses in multiple ways, including increased revenue, improved brand recognition and trust, and higher customer satisfaction.

Giving Company saved a failing business unit


Giving Company reversed a multi-year decline in revenue when they announced a portion of every purchase would be donated to World Vision. Profits increased as they empowered more than 6,500 people with lasting access to clean water.

“We’ve actually reversed a revenue stream from one that is declining, to one that is now increasing, because our customers are so excited about what we’re doing with giving.”
—David Henriksen, president and CEO, Giving Company

Giving company

SUBWAY increased sales and foot traffic


SUBWAY raised $125,000 to help 3,000 people in Kenya get clean water through World Vision and Ekocenter. Their FreshWater4All campaign, in partnership with Asher and Coca-Cola, also increased sales by 12.6% and foot traffic by 6.5%, in addition to boosting positive morale for customers and employees.

“I average coming here once a week, but I’ll start coming on the weekends knowing that I am helping out countries that need clean water.”
—SUBWAY customer

Green Goo improved branding and more


Through donating products and a percentage of sales for World Vision emergency response efforts, Green Goo improved branding and increased employee engagement and customer loyalty.

““Your employees are more satisfied, your customer loyalty is greater, your branding awareness is that much more efficient. … At the end of the day you get what is most priceless, which is the gift of giving, and that is something you can’t quantify. That is incredibly rewarding.”
—Jodi Scott, CEO and co-founder, Green Goo

The impact on children

Thanks to nearly 780,000 U.S. donors, hundreds of corporations, and our partnerships with local and national government agencies, we’re making a lasting impact by empowering children and families to lift themselves out of poverty. In 2020, we:

Supported 51.1 million people in over 70 countries — including the U.S. — through our COVID-19 response

Assisted 27.1 million additional disaster survivors, refugees, and internally displaced people

Impacted 1.3 million jobs through microloans

Helped 3.4 million people get access to clean water

Shipped 94,115 pallets of donated product

Helped support nearly 3.4 million children through our child sponsorship programs worldwide

Julie Ritchie

Partnering with such a well-known charity has been warmly welcomed by our team members and customers alike and has encouraged a greater sense of brand loyalty for our business.

—Julia Ritchie, merchandising manager and head of CSR, SmartBuyGlasses

Julie Ritchie

Partnering with such a well-known charity has been warmly welcomed by our team members and customers alike and has encouraged a greater sense of brand loyalty for our business.

—Julia Ritchie, merchandising manager and head of CSR, SmartBuyGlasses

Examples of cause marketing

  • Charitable sales promotions — You donate a percentage of sales or a set amount from the sale of your product or service.
  • Match donation challenge — You let employees and/or customers know you’ll match their donation.
  • Buy one, give one — You donate a product for each one sold.
  • Donation at checkout — You offer customers the chance to donate.

How does cause marketing work with World Vision?


We help you execute a campaign aligned with your business strategy and interests. You choose whether you want to help:

  • Solve global poverty
  • End the water crisis
  • Provide quality education
  • Promote gender equality
  • Assist with emergency response
  • Address poverty in the U.S.
  • Or support another aspect of our work

And if you’re not sure, our marketing team will be happy to assist. Sign up today to find out more.

Become a cause marketing partner — submit your proposal for a campaign with a fundraising goal of $25,000 or more.

How does cause marketing work with World Vision?

We help you execute a campaign aligned with your business strategy and interests. You choose whether you want to help:

  • Solve global poverty
  • End the water crisis
  • Provide quality education
  • Promote gender equality
  • Assist with emergency response
  • Address poverty in the U.S.
  • Or support another aspect of our work

And if you’re not sure, our marketing team will be happy to assist. Sign up today to find out more.

Become a cause marketing partner — submit your proposal for a campaign with a fundraising goal of $25,000 or more.

Free tools and resources for your campaign

We’ll provide you with tools to ensure success — for you, your customers, and children and families in poverty.

Resources include:

  • Logos, photos, videos, and other marketing tools
  • Design templates
  • A custom-branded fundraising site

Cause marketing tips

  1. Align your business strategy with a cause that authentically fits.
  2. Tell your customers and employees what you’re doing.
  3. Invest in key marketing, even during a recession.

Did you know?

72% of Americans say it's more important than ever that the companies they buy from reflect their values.
9 in 10 consumers will buy a product because the company advocated for a cause they care about.
79% of Americans express more loyalty to a company with a strong purpose.

Your next steps

Choose from two options to share your support for World Vision.

Become a cause marketing partner


Submit your proposal for a campaign with a fundraising goal of $25,000 or more. You’ll receive account support from a team of cause marketing professionals, impact stories to inspire your customers, and our brand and media assets to leverage in your campaign.

Become a proud supporter


For smaller campaign goals, or if you simply want to promote World Vision’s work through your business, sign up to become a proud supporter. You’ll receive free resources to share your support for children and families in poverty through World Vision.

Cause marketing news

SmartBuyGlasses Sets Sights on Giving Back
“Partnering with such a well-known charity has been warmly welcomed by our team members and customers alike and has encouraged a greater sense of brand loyalty for our business.” —Julia Ritchie, Merchandising Manager & Head of CSR at SmartBuyGlasses As an eyewear retailer, SmartBuyGlasses...
Cause Marketing during COVID-19
As the economy struggles to right itself after more than a year of pandemic-related shutdowns, agile companies are using cause marketing to emerge into a “new normal” with exponentially greater brand recognition and brand loyalty than before. While it might be a time of lean revenues, connecting with customers through...
SERVING PEOPLE WITHOUT HOMES: One pair of socks at a time

When Bombas’ founders, David Heath and Randy Goldberg, launched the company in 2013, they had what seemed like a wild goal at the time: to donate 1 million pairs of socks to people experiencing homelessness in 10 years. But in just five years, they’d