Priscilla Tuan

Senior Vice President, Chief Marketing Officer

Priscilla joined World Vision in 2023, fulfilling a dream of bringing two life-long passions together: building brands that inspire people to action, and ending extreme poverty worldwide. She is motivated to use the marketing expertise she developed in the corporate world to empower those made vulnerable by poverty, guided by Micah 6:8 (NRSV), “He has told you, O mortal, what is good; and what does the Lord require of you but to do justice, and to love kindness, and to walk humbly with your God?”

Priscilla enjoys creating connections while leading with vision, building culture, reframing strategies, and telling powerful stories. In her role with World Vision, she leads marketing teams focused on brand marketing, communications, digital ecommerce and information technology, and innovation. Bringing significant leadership experience in private equity–backed and publicly traded companies, Priscilla has held executive leadership positions at Sovos Brands ― a premium packaged food company ― and championed the marketing, innovation, and digital experience strategies at The Clorox Company, Procter & Gamble, Coca-Cola, and Timberland.

My dream after getting my MBA was to someday work at World Vision as their CMO. l joined the Fortune 500 world as a practical ‘apprenticeship.’ My goal was to get trained on how well-run companies are managed and bring that back to my first love, working to solve issues of injustice in an NGO context. God had His own timing: My ‘apprenticeship’ lasted 20 years before World Vision found me! I’m humbled to have joined this dedicated and passionate team ‘for such a time as this.’”

—Priscilla Tuan, Senior Vice President, Chief Marketing Officer

Priscilla holds dual bachelor’s degrees in political science and English and American literature from Brown University and an MBA from the Stanford Graduate School of Business.

She and her husband, Collin Tomikawa, live in Berkeley, California, with their three children.