Cause Marketing

How your business can respond to the East Africa Children’s Crisis

Join the Bill & Melinda Gates Foundation and World Vision to help vulnerable kids in East Africa.

As East Africa reels from three dangerous crises striking in quick succession, the region’s youngest generation stands to lose the most. Drought, flooding, and civil unrest have driven 8.5 million people from their homes, and more than half of them are kids. In some cases, the places they flee to aren’t safer than the ones they left. In countries like South Sudan, Somalia, Ethiopia, and Kenya, the crisis is straining existing resources like food, shelter, and healthcare. And children —  the most vulnerable — are at greatest risk of disease and hunger.

The Bill and Melinda Gates Foundation has made a generous $400,000 grant to World Vision to reach these kids with life-saving aid. With decades of experience responding to international emergencies and local staff already on the ground, we have the background and resource network to focus our efforts on protecting and serving the most vulnerable children. But there’s so much more we can do together.

Responding to the East Africa Children’s Crisis together

World Vision is already on the ground in East Africa serving vulnerable children. We’re providing life-changing resources like shelter, healthcare, nutritional assistance, clean water, child protection, educational activities, and more to meet the most pressing needs. Working together with a grant from the Bill & Melinda Gates Foundation, your gift will help us reach our goal of serving 1.2 million people.

Here are a few ways to partner in helping children and families:

  • Give a one-time donation to the East Africa Children’s Crisis, and tell customers you’re a proud supporter of our work in the region. We’ll give you access to the World Vision logo, social media graphics, and more.
  • Tell customers that for every product or service they buy, a portion of the sale will send critical help to East African children and families affected by disasters.
  • Create a Facebook fundraiser and tell customers you’ll match what they raise, up to a determined amount.

What your partnership will do:

  • $50,000 can provide 365 displaced families with clean water for one month.
  • $100,000 can give 550 malnourished children a chance to thrive with medical care and special food supplies.
  • $250,000 can provide 5,000 girls and boys with school supplies and equip their classrooms with desks and chairs.
  • $500,000 can help 2,450 families recover their livelihoods through farming and livestock support.

For more ideas, or to learn more, give your World Vision representative a call. Don’t have a rep yet? Contact us at [email protected] or call 1.888.511.6548. We’re looking forward to working with you.

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