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Midmark provides better exam tables to medical clinics.

Cause Marketing

Midmark and World Vision: Equipping caregivers at home and abroad

For Midmark, the tagline “Designing better care™” is about more than their commitment to delivering excellence in the healthcare industry; it goes back to the vision of Midmark’s founder to be a leader in caring for the community. Midmark’s ongoing growth as a global...

Cause Marketing

Water4Her

On International Women’s Day (March 8), World Vision is joining partner Global Water Challenge (GWC) and a diverse group of organizations to bring attention to the importance of water in the lives of women. Water4Her is a movement initiated by GWC’s women for water...

Cause Marketing

Cause Marketing during COVID-19

As the economy struggles to right itself after more than a year of pandemic-related shutdowns, agile companies are using cause marketing to emerge into a “new normal” with exponentially greater brand recognition and brand loyalty than before. While it might be a time of lean revenues, connecting with customers through...

Cause Marketing

Building business and spreading goodness: The dual advantages of cause marketing

Like corporate social responsibility (CSR), cause marketing is getting increased attention in the business sphere. If you’re wondering how cause marketing can benefit your business, or how to implement a cause marketing campaign that both grows your business and accomplishes something good in the…

Cause Marketing

Partnership Update | Bradford Soap Works

On April 3rd & 4th, 2019, World Vision Somalia hosted a 2-day workshop – teaching soap making and important hygiene practices in the Community of Doolow , Somalia. Bradford Soap Works generously provided the soap base, a critical supply for the workshop. Thanks to...

Cause Marketing

4 Great Reasons to Focus Your Cause Marketing on International Development

With so many deserving causes out there, it can be a challenge to settle on a charity of choice for your business. Should you focus on international needs, or support something closer to home? While every business will find a different solution, here are...

Cause Marketing

The Gift of Mobility

Spin’s Commitment to Making a Positive Difference In many countries, young girls and boys have to walk for hours to reach the nearest school. Unfortunately, the children often drop out as parents feel their time would be better spent working and supplementing the family’s...

Cause Marketing

The Global 6K Water Challenge

Join with your employees and change the world! Last year, people gathered around the world to walk or run 6 kilometers in support of the Global 6K Water Challenge. In the end, more than 48,000 people and 29 businesses joined together to provide clean...

Cause Marketing

How Year-End Giving Can Benefit Your Business AND Families in Need

As the year ends, it’s time to start thinking about tax write-offs. Giving to a trustworthy nonprofit is a time-honored way to do good while balancing your books before the new year. The most savvy companies strategically use year-end giving as a tax write-off...

Cause Marketing

CauseGear

Pursuing human justice through high-quality, ethical fashion DES PLAINES, IL — What if the simple purchase of a tote or t-shirt could help free a woman from injustice? Katherine and Brad Jeffery believe that ethically produced fashion goes a long way toward empowering women...