On Giving Tuesday, do you want to help keep children and families warm in a developing country? Or help a woman who is providing care to sick people in her remote, low-income community?
These are the kinds of things made possible through our partnership with Thirty-One Gifts for Giving Tuesday 2016.
This is the third year World Vision and Thirty-One Gifts, which sells purses, totes, and home décor, partner to double your Giving Tuesday gift with a product match. With any donation you make for Giving Tuesday – Nov. 29, 2016 – Thirty-One Gifts will match it in product donation up to $2 million with apparel, thermal totes, and bags to help women and children in need.
So what does that actually mean? It means that a child will have clothes to keep them warm in the bitter cold winter months.
It means that a caregiver in a remote, low-income community will have a sturdy bag in which to carry her supplies and keep her tools clean and safe as she helps people who are sick.
It means someone will receive a boost of encouragement and hope.
“World Vision is providing amazing programs and resources that allow us to support women and families all over the world who are truly the most vulnerable and who may be ignored otherwise,” says Wendy Bradshaw, executive director of community affairs and philanthropy at Thirty-One Gifts.
We spoke with Wendy to learn more about why Thirty-One Gifts works with World Vision and the impact Giving Tuesday will have.
Why does Thirty-One Gifts partner with World Vision?
We first met World Vision because our founder, Cindy Monroe, and her husband were personally committed. Cindy said, ‘This is something I think our consultants will engage with and support.’ There’s such mission alignment with both of us being faith-based organizations and a platform and mission to serve others. Your mission and ours say the same thing: provide tools for women and families to meet their full potential. It was as if we met a sister in our goals to help others.
How did you initially partner with World Vision?
We love the women hygiene kit process. We provide the bag, and then put the products you provide in our bag. We have amazing consultants that gather in July for our annual sales conference, and we have a give-back that we do through the kit program. This year we assembled 7,000 kits.
When we walk in, you see people gushing and just excited to be part of something bigger than the conference. They write prayerful notes and pray over each one for the ladies that will receive these bags. We don’t want people to think they’re just getting stuff – they’re getting prayer and heartfelt notes from us to cheer them on in a tough time.
Why has Thirty-One Gifts decided to expand that partnership with World Vision for Giving Tuesday?
We love Giving Tuesday as a whole. It’s a time of year where there’s so much hustle and bustle, and the holidays are full of year-end projects at work, holiday parties, and activities with the kids. But taking a day to think about others who are less fortunate makes Giving Tuesday such a special day.
For us, saying we can double your gift is a fun message. We’re proud to be partnered with World Vision again, and we’re looking forward to another big year.
It’s magical when you can put two organizations together to double their reach. We’re committed and passionate about supporting women and families around the world, and we’re going to take donations and double them, so you can’t beat an investment you’re making in someone else that way.
What kinds of products will people in need receive this year?
It’s a mixture of apparel, thermal totes, and bags. The bags are used to carry medical supplies, so we thought we could give them a larger shoulder bag but also provide some smaller pouches to carry supplies within the bag. It’s a good variety of colors and prints too.