#FamineNoMore: Online campaign draws attention to drought

This global social media campaign shines a light on the worst drought of the century — a drought that puts 12.4 million people in the Horn of Africa at risk of starvation.

Published August 28, 2011 at 12:00am PDT

Buzz is spreading across the social media sphere — a buzz calling for help to end the drought and hunger crisis in the Horn of Africa.

Get the word out

World Vision and its friends and supporters have launched a social media campaign across the United States and in more than a dozen other countries to increase awareness and raise more funds for the devastating drought in East Africa.

Famine No More supporters are invited do several things, such as:


Keep the conversation alive

“As we struggle to respond to the worst drought in 60 years, the influence and reach of our Facebook fans, Twitter followers, and blogger friends is greater and more critical than ever before,” explains American aid worker Perry Mansfield, who is currently serving as World Vision’s drought response director in Nairobi.

Mansfield says that it’s crucial that we keep the conversation alive, as famine conditions are spreading in Somalia and the regional hunger crisis shows no immediate signs of easing. “We hope to mobilize thousands more people to drive concern and action for the 12 million children and adults stalked by hunger and malnutrition in the Horn of Africa.”

Social media’s global reach

In the United States alone, we’re mobilizing our 634,000 Facebook Fans and 23,000 Twitter followers, reaching out to donors, youth activists, church supporters, advocacy networks, and child sponsors to join the online campaign.

Internationally, supporter networks in Canada, Mexico, the UK, Brazil, Spain, Romania, Ireland, Germany, Australia, New Zealand, and beyond have joined in the campaign to stand in solidarity and prayer with the children and families in the Horn of Africa.

“Simply seeing the images of starving children may not empower people to action,” says Tara Gajadhar, World Vision’s social media manager in the United States. “We want to help people connect to the issue and be able to do something that feels and is substantial — including contributing, sharing information, and getting others to do the same. Social networking tools are key to empowering people of all ages to help tackle the first famine of this generation.”

Ways you can help

Pray for the children and families suffering from this drought and encourage your friends to join you though Facebook, Twitter, and other social media sites.

Visit www.FamineNoMore.org to get a badge or profile pic for your Facebook or Twitter account, view and share videos, make a donation, and more.

Visit us on Facebook and Twitter to see the activity surrounding this campaign and participate in the conversation.

Make a one-time gift to our Horn of Africa Food Crisis Fund. Your donation will multiply five times to help provide emergency food, healthcare, and other critical assistance to this suffering part of the world.